Save these dates! October 17th to 23rd, 2021.
You'll have the opportunity to get to know amazing people who can give you insights that will put you miles ahead of your competitors, and help your self-storage business reach its full potential. The unConference format allows you time to learn, time to network, and time to get to deeper conversations.
Brian Massey, of Conversion Sciences, helped change the course of the self-storage industry with the groundbreaking Conversion Science School that he led at the 2011 Self Storage Hawai'i unConference. His decades-long work on the leading edge of Conversion Rate Optimization Science has transformed the business futures of countless enterprises. The Hawai'i unConference is a rare opportunity to spend time learning from him in a relaxed, intimate environment. Come and spend time with Brian.
Brian Massey is the founder of Conversion Sciences LLC and author of the book Your Customer Creation Equation.
His rare combination of interests and experience was developed over 30 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer.
Founded in 2007, Conversion Sciences helps businesses transform their sites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing. Massey has worked with hundreds of companies to improve their online business. He is a sought-after speaker, presenting at IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and others. He has written for online publications including ClickZ, Search Engine Land and Marketing Land.
Massey is the host of the Intended Consequences podcast.
Carol Mixon, of Skilcheck, is a seasoned self-storage investor, developer, owner, and operator. She has an unparalleled depth of knowledge and experience in all phases of the self storage business. She is also a great teacher and an excellent mentor. A few days with Carol could change the entire trajectory of your business in a wonderful way. Whether you've been to one of her seminars or many of them, you know there is always more to learn from her. You can find her latest book with this link.
Travis served on the National Board of The Self Storage Association and has been a featured speaker at many self storage conferences where he has shared his experience and insight on industry trends, creative business strategies, and business growth. Take a look at the video of Travis chatting on the Hacking Self Storage podcast with Dean Booty. Come and spend time with Travis Morrow.
Anne Mari DeCoster is the COO of the Storelocal Self Storage Co-op. She was previously the executive director of the Arizona Self-Storage Association. In her early career, she helped play out future-proofing scenarios around world politics for a major international consulting firm. At this year's unconference she will be helping us future-proof our self storage businesses.
Steve Lucas has been leading innovations in self storage internet marketing for over 15 years as the CEO of The Storage Group. TSG's products and services help self storage owners make the most out of the online shopping environment. Steve is going to share some statistics with us showing the staggering impact of good web design, good customer experiences, and a well integrated booking tool.
Dan Morisaku sits on the board of the Self Storage Association Asia and is a senior member with Ichigo and Storage Plus. Dan will bring his self storage experience and his focus on sustainable future-proofing to the unconference for our benefit.
Ichigo is a Japanese sustainable infrastructure company working to bring sustainable practices to all facets of the business world.
Ichigo believes we have entered an era when humanity must step lightly on our planet and learn to do more with less. Through its business model of preserving and improving existing buildings, Ichigo has already built an extensive track record in sustainable real estate.
Storage Plus operates more than 30 self storage locations in Tokyo, Kanagawa, and Sapporo.
Howard started his self storage career with Westport Properties and its brand, US Storage Centers. He served as President of the Florida Self Storage Association, and founded the commercial real estate development company Generation4 Partners. He opened his newest self storage development in Miami, Spare Space Self Storage, during the beginning of the COVID-19 lock-downs. He can tell some stories about that. Howard will lead a session examining how we can seek a better alignment of vision and values with our partners, vendors, stakeholders, and employees.
Bob Copper has a long record in the self storage business as an investor, operator, consultant, and seminar leader. He has gotten out in front of every trend in the business since the 1990s.
His Self Storage 101 service has been providing education and feasibility studies for owners and operators across the country for years. He recently launched the Copper Safe Storage brand to ride the adoption wave of facility automation.
Bob is going to lead a session on lessons learned in the facility automation effort.
Daniel “Kaniela” Kahikina Akaka, Jr., born in Honolulu, attended the Kamehameha Schools and the University of Hawai‘i where he earned a bachelor’s degree in the Hawaiian Studies Program. Mr. Akaka has been employed at the Mauna Lani Resort on the Island of Hawai‘i since 1988. He is currently the Director of Cultural Affairs, where he educates the public about Hawaii’s culture and history.
Mr. Akaka’s career has also included Aloha Airlines, Hawaiian Holidays, Hawaiian Foliage & Landscaping, the Hawai‘i Maritime Center and the Director of Corporate Affairs for American Hawai‘i Cruises.
He sailed the open seas as a crew member of the Hokule‘a for three of its voyages. The Hokule’a is a reproduction of a typical ancient double-hulled Hawaiian long distance ocean voyaging canoe. It’s maiden voyage in 1975 helped spark a renewal of Hawaiian cultural traditions and seafaring skills. It had been some 600 years since a vessel of that type had sailed the Hawaiian islands.
Mr. Akaka has been at each of the Self Storage Hawai'i unConferences to help us get a better feel for the marvelous places and the wonderful people of the Hawaiian Islands.
Mr. Akaka continues to nurture the culture, the essence, and the Spirit of Hawai‘i. Mr. Akaka is an active Board Member of the Bishop Museum, the Hawaiian Music Hall of Fame, the Pohakuloa Cultural Advisory Committee and the Akaka Foundation for Tropical Forests.
Danny Akaka, Jr. Board member of the Hawaiian Music Hall of Fame
If you think it is a long plane ride to Hawai'i, imagine sailing there in a double-hulled canoe across thousands of miles of ocean guided only by the stars, the currents, the birds, and the stories of seafarers from generations past.
Copyright © 2021 The Self Storage Hawai'i unConference - All Rights Reserved. Brought to you by Self Storage Strategies, a provider of self-storage feasibility reports and self-storage consulting services, the business consulting group Jordheim Consulting & The Call Here Self Storage Call Center
A Gathering of Self Storage VIPs.